HypeProof — Terms of Service

Last updated: October 23, 2026

Terms of Service

Last updated: 23.10.2026.

Operator & Scope

HypeProof is owned and operated by LearnUpNow SRL, registered at Libertatii 3, i7, B, 403, Stefanestii de Jos, Ilfov, Romania ("HypeProof", "we", "us" or "our").

By accessing or using the HypeProof application, website or associated services (collectively, the "Platform"), you agree to these Terms of Service and acknowledge our Privacy Policy. If you do not agree to these Terms, you should discontinue use of the Platform.

HypeProof provides independent, AI-assisted scientific evaluations of cosmetic products, ingredients and marketing claims for educational and informational purposes.

1. Independent Scientific Evaluations, Commercial Opinion & Brand Protection

All evaluations, ratings, verdicts, scores and scientific breakdowns generated by HypeProof represent automated, evidence-based interpretations of cosmetic marketing claims, ingredient information and available scientific literature.

These include classifications such as strong, supported_with_limitations, weak, very_limited and missing/unusable data.

Such evaluations represent non-binding scientific assessments and commercial commentary based on the evidence available at the time of analysis. They do not constitute official regulatory determinations, certifications, guarantees of product efficacy or definitive statements about product safety.

A low score or unfavourable verdict does not necessarily mean that a product is ineffective, unsafe, illegally marketed or intentionally misrepresented. It may reflect insufficient, inaccessible, inconsistent or unsuitable supporting scientific evidence.

HypeProof does not claim to determine a manufacturer's intentions, honesty or commercial practices solely from an automated product evaluation.

To the extent applicable, scientific commentary and expressions of opinion are protected under relevant freedom of expression laws, including the European Convention on Human Rights, applicable EU law, the UK Human Rights Act 1998 and the First Amendment to the US Constitution.

HypeProof aims to distinguish verifiable factual information from scientific interpretations and opinions. These Terms do not exclude responsibility for inaccurate factual statements or other conduct where liability is established under applicable law.

Evaluations may be revised when new scientific evidence, formulation information or methodological improvements become available.

1. Comprehensive Non-Medical & Non-Diagnostic Disclaimer

HypeProof is an educational, scientific information and cosmetic marketing-claim analysis platform. It is not intended to function as a medical device or provide medical diagnoses, clinical treatment, prescriptions or personalised medical advice.

Information generated by HypeProof must not replace advice from a qualified dermatologist, physician or other licensed healthcare professional.

Users should not rely on HypeProof evaluations to diagnose, treat, prevent or manage medical conditions, including severe acne, eczema, dermatitis, alopecia, allergic reactions or other dermatological disorders.

HypeProof does not independently conduct clinical testing of every evaluated product and does not guarantee that any cosmetic product is safe, effective or suitable for any particular individual.

Users are responsible for reviewing product packaging, manufacturer instructions, ingredient information and applicable warnings before purchasing or using cosmetic products.

To the extent permitted by applicable law, LearnUpNow SRL shall not be responsible for losses resulting from the inappropriate use of HypeProof's informational outputs as medical diagnoses or treatment instructions.

Nothing in these Terms excludes liability or statutory consumer protections that cannot legally be excluded.

1. Artificial Intelligence Limitations, OCR Accuracy & Service Disclaimer

HypeProof combines Optical Character Recognition (OCR), Large Language Models (LLMs), automated data extraction and deterministic scientific evaluation algorithms to interpret cosmetic packaging, ingredients, marketing claims and supporting research.

Although the Platform is designed to produce scientifically grounded and consistent assessments, automated systems may generate errors, omissions, inaccurate interpretations or incomplete results.

Such limitations may arise from image quality, incomplete packaging information, OCR inaccuracies, incorrect source material, insufficient scientific evidence, differences between product formulations, AI-generated inaccuracies or other technical factors.

HypeProof does not guarantee the accuracy, completeness or reliability of every automatically generated evaluation.

The Platform is provided on an "as available" basis and, to the fullest extent permitted by applicable law, without additional warranties beyond those expressly provided or required by law.

LearnUpNow SRL may modify, correct, withdraw or update evaluations and analytical methodologies as appropriate.

Nothing in this section removes mandatory consumer rights or liability that cannot lawfully be excluded.

1. User-Submitted Content, AI Model Training & Proprietary Data Rights

By using HypeProof, users acknowledge that the Platform processes cosmetic product-related information, including photographs of product packaging, ingredient lists, marketing claims, scanned text, submitted product information, scientific evaluations, user feedback and relevant interaction data.

AI Model Training & Development

HypeProof uses product-related information and analytical data generated through the Platform to develop, train, test, validate, fine-tune and improve its proprietary artificial intelligence models, scientific evaluation algorithms, ingredient databases, cosmetic claim substantiation systems and related technologies.

Such activities may include the creation of structured datasets, identification of relationships between ingredients and cosmetic claims, development of predictive models, improvement of scoring methodologies and generation of scientific or commercial insights.

User Content Licence

By submitting content through the Platform, users grant LearnUpNow SRL a non-exclusive, worldwide, royalty-free licence, to the extent they possess the necessary rights, to use, reproduce, process, analyse, transform, extract information from and create derivative works based on that content for the operation, development, improvement, training and commercialisation of HypeProof's services, proprietary AI models and databases.

This licence includes the use of authorised third-party technology providers and contractors where reasonably necessary for these purposes, subject to applicable legal requirements.

The licence continues for as long as reasonably necessary for the permitted purposes, subject to applicable intellectual property laws, data protection rights and lawful retention requirements.

Proprietary AI Models & Commercialisation

LearnUpNow SRL retains ownership of its proprietary algorithms, software, AI models, model parameters, scoring methodologies, independently developed analytical outputs and lawfully compiled databases, subject to applicable intellectual property laws and third-party rights.

These assets may be further developed, commercially exploited, licensed or incorporated into HypeProof's consumer-facing and business-facing products and services.

Scientific & Market Intelligence

HypeProof may generate and commercialise aggregated or genuinely anonymised information derived from platform activity, including cosmetic product popularity, ingredient trends, frequently analysed claims, scientific substantiation patterns and other product-related market insights.

Where personal data is involved, processing for analytics, model training or commercial intelligence must comply with applicable data protection legislation, including the EU GDPR, UK GDPR and relevant US privacy laws.

Personal Data & Model Training

Where user-submitted content or associated information contains personal data, its processing for AI model training, development or improvement requires an appropriate lawful basis and compliance with applicable transparency, retention, security and data subject rights requirements.

Where legally required, additional consent or other authorisation will be obtained.

Users retain their applicable rights concerning their personal data, including deletion and objection rights where provided by law.

Deleting an original submission does not automatically reverse its prior influence on a trained model; however, HypeProof will comply with any applicable legal obligations concerning personal data retained in or extractable from trained models.

Third-Party Intellectual Property

Cosmetic product names, trademarks, copyrighted packaging, photographs and other third-party materials remain subject to the rights of their respective owners.

Users must not knowingly submit unlawful material or content they are not authorised to submit.

HypeProof's processing of product-related materials does not imply ownership of the original third-party intellectual property.

1. Third-Party Technology Providers & External Services

HypeProof may rely on third-party cloud infrastructure, AI models, OCR engines, scientific databases and other technology providers to deliver and improve its services.

User-submitted content may be transmitted to these providers for analysis, processing and other purposes disclosed in the Privacy Policy.

LearnUpNow SRL will seek to establish appropriate contractual, technical and organisational safeguards for personal data handled by such providers, including applicable requirements concerning international data transfers, security and retention.

The use of data by external providers for their own independent purposes, including training their own AI models, will be subject to applicable legal requirements and relevant disclosures.

HypeProof is not responsible for independent third-party websites, products or services outside its control, except where applicable law establishes responsibility.

1. Limitation of Liability & Dispute Resolution

To the maximum extent permitted by applicable law, LearnUpNow SRL shall not be liable for losses arising solely from users' inappropriate reliance on automated cosmetic evaluations as medical diagnoses, treatment recommendations or guarantees of product effectiveness.

HypeProof does not assume responsibility for independent product claims, manufacturing practices, formulations or commercial representations made by cosmetic brands, retailers or other third parties.

Where legally permitted, liability for indirect or consequential losses may be limited.

Nothing in these Terms excludes or restricts liability for fraud, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded or limited.

Users are encouraged to contact HypeProof to resolve concerns or disputes informally before initiating formal proceedings.

Alternative dispute resolution, including mediation or arbitration, may be pursued by mutual agreement where legally permissible.

Nothing in these Terms requires consumers to waive non-waivable statutory rights, collective remedies or access to courts having jurisdiction under applicable law.

1. Intellectual Property & Brand Independence

The HypeProof name, branding, proprietary algorithms, scientific scoring systems, software architecture, original analytical content, interface designs and proprietary databases are owned by LearnUpNow SRL or used under applicable licences.

Unauthorised reproduction, redistribution, extraction, reverse engineering or commercial exploitation of protected Platform components is prohibited, except where expressly permitted by applicable law or authorised by LearnUpNow SRL.

Third-party trademarks, cosmetic product names, brand logos and packaging remain the property of their respective owners.

References to third-party cosmetic products are made for identification, independent scientific analysis and informational purposes.

Such references do not imply sponsorship, affiliation, partnership or endorsement by the respective manufacturers or brand owners.

HypeProof may publish independent scientific evaluations of commercial cosmetic products, subject to applicable intellectual property, advertising, competition, consumer protection and defamation laws.

Manufacturers, brand representatives and other interested parties may submit requests for factual corrections or provide additional scientific evidence supporting a particular product claim.

HypeProof retains editorial and methodological independence when reviewing such submissions.

1. Acceptable Use & Platform Integrity

Users agree not to misuse HypeProof, interfere with its technical infrastructure, attempt unauthorised access, introduce malicious software or use the Platform for unlawful purposes.

Users must not deliberately submit falsified product information, malicious content or materials intended to manipulate the scientific scoring system.

Automated scraping, unauthorised extraction of proprietary databases and attempts to circumvent technical security controls are prohibited except where applicable law expressly permits such activities.

LearnUpNow SRL may implement reasonable technical measures to protect Platform security, intellectual property, scientific integrity and service availability.

Access may be restricted or suspended where reasonably necessary to address security risks, unlawful activities or material violations of these Terms, subject to applicable law.

1. Age Restrictions & Children's Use

HypeProof is not intended for children under the age of 13.

Users must meet the applicable minimum age and any parental authorisation requirements established by the laws of their jurisdiction.

HypeProof seeks to comply with applicable children's privacy legislation, including the US Children's Online Privacy Protection Act (COPPA), Article 8 of the EU GDPR, the UK GDPR and the UK Children's Code (Age Appropriate Design Code).

Where parental authorisation is legally required for processing children's personal data, such processing will be subject to the necessary authorisation and safeguards.

Additional protections may apply to users under the age of 18, depending on their jurisdiction and the nature of the services provided.

1. Service Modifications & Updates

LearnUpNow SRL may improve, expand or modify HypeProof's features, scientific evaluation methodologies, AI models, databases and technical infrastructure.

Scientific scores, classifications and verdicts may change following updates to the available evidence, underlying algorithms or analytical criteria.

HypeProof may introduce additional services, including user accounts, personalised functionality, cloud synchronisation, premium subscriptions and business-facing analytical products.

Any new services involving additional contractual obligations, payments or personal data processing will be subject to applicable legal requirements and corresponding disclosures.

Material changes to these Terms will be communicated as required by applicable law.

Changes will not retrospectively remove accrued contractual rights or mandatory legal protections.

1. Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of Romania.

For consumers residing in the European Union, United Kingdom, United States or other jurisdictions, this choice of law does not deprive them of mandatory consumer protections applicable under the laws of their place of residence.

Disputes arising from these Terms shall be addressed before courts having jurisdiction under applicable legal rules.

Nothing in these Terms restricts a consumer's right to pursue claims before a competent court or regulatory authority where such rights cannot lawfully be waived.

1. Severability & Entire Agreement

If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions shall continue to apply to the extent permitted by law.

These Terms, together with any additional applicable service terms, constitute the agreement governing use of HypeProof.

The Privacy Policy separately explains the collection, use, retention and protection of personal data and the rights available to individuals under applicable data protection legislation.